Advertising games to inappropriate markets
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Re: Advertising games to inappropriate markets
Posted by ReNo on Tue Nov 23rd at 8:11pm 2004


Some of you might remember me pointing out that play.com were listing games such as Half-Life 2, Mortal Kombat Deception, and GTA: San Andreas in their suggested christmas gifts for kids section...

http://www.play.com/play247.asp?page=christmasgames&who=kids

Well I thought they may have updated it by now so I had another look and was quite taken aback to see it was still the same. I emailed play.com to find out why this was the case, and suggested they change the games to something more appropriate. Here was their reply...

? quote:
Dear Duncan,
Thank you for the email.
We thank you for your thoughts on this matter however we realise that some children, in particular teenagers, will want to play these games despite the recommended age limit. As you legally have to be 18 or over to order from our site, we leave this decision to parental discretion.
Kind regards
Email Support Team


Personally I find this quite disturbing. I appreciate the fact that teenagers will want to play these games (hell, I would have if I wasn't old enough), and I don't believe they should necessarily be stopped from it, but the point is that this is blatant advertising of the games for an inappropriate market. Fair enough, you need to be over 18 to use the site, but putting these games in a section that parents may well look at for gift ideas is unacceptable.

Thoughts?
[addsig]




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Re: Advertising games to inappropriate markets
Posted by Leperous on Tue Nov 23rd at 8:26pm 2004


Well, that does seem a bit wrong, but:

http://www.play.com/play247.asp?page=christmasgames&who=thelivingdead
http://www.play.com/play247.asp?page=christmasgames&who=kids

Comparing them, I think it's just suggesting those games for everyone!





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Re: Advertising games to inappropriate markets
Posted by mazemaster on Tue Nov 23rd at 9:02pm 2004


Dude get real. When you were a kid I'm sure you played these type of games. Doom... Wolfenstein... Duke Nukem 3D... Violent games aren't any worse than TV and movies little kids see all the time. [addsig]



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Re: Advertising games to inappropriate markets
Posted by ReNo on Tue Nov 23rd at 9:09pm 2004


I'm not saying they are, and yes I did play inappropriate games for my age and turned out fine. I don't think playing games like that is likely to have any long term effect, no more so than films or whatever. That doesn't mean I think they should be sold to kids, nor should films that are unsuitable. Obviously you can't stop parents buying them for kids and I think it should be up to the parents whether their child can handle the game. This is just the point that these games are being suggested as good for kids, and thats not on.
[addsig]




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Re: Advertising games to inappropriate markets
Posted by Crono on Tue Nov 23rd at 9:42pm 2004


? quoting mazemaster
Dude get real. When you were a kid I'm sure you played these type of games. Doom... Wolfenstein... Duke Nukem 3D... Violent games aren't any worse than TV and movies little kids see all the time.


The problem is that parents (in general) get pissed off if they're ignorant about an issue when something happens they don't like.

For example, a lot of people assumed Mario Sunshine was a kiddy game, when it's actually incredibly challanging. I remember some friends telling me about parents who came back to stores wanting a refund, since the game was "too difficult for [their] child to play".

This goes into other areas, such as ratings. [addsig]




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Re: Advertising games to inappropriate markets
Posted by Spartan on Tue Nov 23rd at 10:18pm 2004


Mario Sunshine was a great and challenging game. Anyways back on topic. The reason these websites are doing this is because nowadays violent games sell more. It's all about making money. I enjoy playing GTA and Half Life and Halo but I am also old enough to play them. The first FPS game I ever played was Goldeneye on N64, and that was when I was 11. Young kids are almost always going to be able to get their hands on a "Teen" or "Mature" rated games. The ESRB ratings are there to help parents choose the correct game for their kids but these websites are basically destroying that rating buy telling the ignorant parents that "Mature" rated game is suitable for their 10 year old. The only solution to this is to make every kid under 16 go to a morman private school until they're 32. This will get rid of a lot of the traffic on Steam and provide the rest of us a fag free enviroment in CS:S.



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Re: Advertising games to inappropriate markets
Posted by Orpheus on Tue Nov 23rd at 10:31pm 2004


the internet *sighs*

trends used to take about 20 years to go full cycle.. look around you, bell bottoms and polyester is coming back in style , but on the net, its 6 to 12 months. we had a major debate about this very subject?? a year ago maybe. i figure we will start discussing guns and school kids next.

i was just at wal-mart, i passed a 4 foot tall stack of shot gun shells stacked in the isle for sale, told the wife, "if my british buddies could see that pile they would freak"

yup shotgun shells are available with no problems purchasing them.

[addsig]




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Re: Advertising games to inappropriate markets
Posted by G.Ballblue on Tue Nov 23rd at 10:57pm 2004


? quoting Orpheus
the internet *sighs*

trends used to take about 20 years to go full cycle.. look around you, bell bottoms and polyester is coming back in style , but on the net, its 6 to 12 months. we had a major debate about this very subject?? a year ago maybe. i figure we will start discussing guns and school kids next.

i was just at wal-mart, i passed a 4 foot tall stack of shot gun shells stacked in the isle for sale, told the wife, "if my british buddies could see that pile they would freak"

yup shotgun shells are available with no problems purchasing them.

Well, uh, not trying to de-rail this to a gun debate, but this is America you know. The Brits aren't leagally alowed to own weapons (guns), so yes, they naturally would freak. I myself, don't see a problem -- guns are legal in our country.

To the game topic; hell yea that seems a little disturbing. I do belive that there are teens, mabye even kiddies (I was one of them ) who are playing M rated games, like Half-Life (maybe not GTA) and Mortal Kombat. I don't see the problem with kids buying them, with parental permission of course, but I do think that suggesting to parents that "this is a good buy for kids" is a bad idea. If the kids want it, they'd already be interested in it For instance, playing DOOM when you're 4 years old.

[addsig]




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Re: Advertising games to inappropriate markets
Posted by gimpinthesink on Tue Nov 23rd at 11:07pm 2004


We are leagally alowed to own guns like shot guns but not assault rifles like the AK47 or M16.

But we also dont sell them or ammo in supermarkets.

But again back on track.

I think that that is just totaly irisponsible for play.com to list those games in the section for kids even if you carnt use the site if your under 18 its just not responsible for any shop if its on the net or a phisical shop. [addsig]




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Re: Advertising games to inappropriate markets
Posted by Adam Hawkins on Tue Nov 23rd at 11:16pm 2004


I'm going to have to agree with ReNo on this one - the choice of games and to a lesser extent, the CDs for 'kids' do seem a little off. Most of the games in that section are more adult orientated (such as The Getaway: Black Monday etc.).

However, I do agree with Play that it is the parent's decision whether the child plays such games....but how would the parent know the game is aimed at an adult market when Play do not advertise the fact that the games have been rated by the BBFC as 18 (or whatever).

They state the age rating for DVDs, so I don't understand why they do not for games.

My point of view is in no way biased - I just think that if something has been rated to be for a certain age-group, there is a valid reason why.

[addsig]



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Re: Advertising games to inappropriate markets
Posted by Orpheus on Tue Nov 23rd at 11:22pm 2004


i wasn't trying to derail it to guns, i was commenting on how we talk/post in cycles.. i figure we will have a school shooting thread pretty soon.

[addsig]




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Re: Advertising games to inappropriate markets
Posted by Spartan on Tue Nov 23rd at 11:28pm 2004


It's funny how some people try so hard not to derail a thread.



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Re: Advertising games to inappropriate markets
Posted by omegaslayer on Tue Nov 23rd at 11:34pm 2004


I think that with society violence is just an everyday thing (especially in "blow 'em up" America). I find it very irresponsable that parents let their kids play voilent games. I was extrelely pissed off seeing a 12-14 year old waiting in line with his dad at 12:00 midnight for Halo 2. For one why is the kid out so late, and why is he playing a game like that?

Kids play and watch violent things......there is no stopping that, but do they really understand whats going on in these violent games/movies? No they dont, they only get half the things.

Like in Halo 2, do you think a 10-14 year old understands the politics behind the covanent? No thats why these games/movies are not cut out or them, because they are designed for a more adult audience. The drive for these children is to be one of the adults, and be part of that adult world makes them feel good.

Games like GTA push the line to its breaking point. Whats the difference between violence and action? Blowing up cars is action, but taking a base ball bat and hitting a random person to the ground and beating them from there is flat out violence. And that is where I have always drawn the line in video games when I was young (Although there were not that many out when I was 10-14 years old). Im not trying to make anyone mad here, I just think it IS irresponsable to sell/advertise violent games to kids.

Reno you are my Hero for writing to them and bringing that fact to their attention. Perhapse you should write again, telling play.com that kids know how to order stuff with credit cards online these days. Does play.com know whether George W. Bush is buying HL2 or whether it Jr. George W. Bush buying the game? NO THEY DONT.

[addsig]




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Re: Advertising games to inappropriate markets
Posted by Dr Brasso on Tue Nov 23rd at 11:52pm 2004


yes duncan, it is disturbing.....

advertising, kids, parents, video game makers, congress, contractor......in our "free" capitalist society, EVERYONE AND EVERYTHING will take what you/we let them, as much leeway as we would stomach....how much bulls**t are any of you willing to put up with?

Dr Brasso...





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Re: Advertising games to inappropriate markets
Posted by Kage_Prototype on Wed Nov 24th at 12:09am 2004


...ammo...in bloody wal-mart...
[addsig]




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Re: Advertising games to inappropriate markets
Posted by Gwil on Wed Nov 24th at 12:31am 2004


? quote:
? quoting Orpheus
Orph speaks - dodgy quote function has both quotes

Well, uh, not trying to de-rail this to a gun debate, but this is America you know. The Brits aren't leagally alowed to own weapons (guns), so yes, they naturally would freak. I myself, don't see a problem -- guns are legal in our country.

To the game topic; hell yea that seems a little disturbing. I do belive that there are teens, mabye even kiddies (I was one of them ) who are playing M rated games, like Half-Life (maybe not GTA) and Mortal Kombat. I don't see the problem with kids buying them, with parental permission of course, but I do think that suggesting to parents that "this is a good buy for kids" is a bad idea. If the kids want it, they'd already be interested in it For instance, playing DOOM when you're 4 years old.



You miss the point of the debates we have here - yes legislation cannot be changed, but we can discuss the rights/wrongs of i - democracy bars us from enacting our willl in reality. But yes, another discussion, another time.

As for games - it is not about the recommended ratings for children, the issue TRULY relates to how well one is parented. In the cases of abused children and so forth, it isn't relevant, but too many parents today are happy to see children as the next accessory in their consumerist crown - which in my opinion, is quite sad.

The point is that children, no matter how much they debate their freedoms as teenagers, are still at the whim of the parents, through monetary and emotional control. The debate should really be about parenting skills, attitudes toward children and their development and intervention of the state into childcare.

We all know discussing video game/film violence is an issue to undertake, but at the end of the day the buck falls with the parents (bar cases of dodgy shop assistants or true pyschological disorder) - it is more or less a moot point. I know for a fact I was quite restricted in my exposure to mature material (through lack of finance to buy megadrive/snes/n64/pc etc, and through my parents giving me *attention* and education), but as ReNo says - we have turned out as "normal".

I know for a fact Orpheus, if he doesn't mind me saying, uses his discretion toward gaming and media sources with his kids, and that's responsible parenting. The blame should not fall on the child, or the state control - it's all about the parents morals, and how much of an interest they take in their childs life.

</2cents>

P.S. As for UK gun control, Blueballs gimp is right - we can own guns (shotguns, carbines) but we have strict licensing and no armed police at all - 99% of legal gun owners never commit an offence. Unfortunately our stance on guns and other issues has turned crime to petty assault with bare fists and "non firearm" weapons :/ (related again to poor parenting/overconsumerism within society)

P.P.S. - good on you ReNo, I remember you showing us this in IRC. I applaud you for taking that stance and approaching the company - me? im too apathetic and realist to know things wont change through control - but it does go some way to limiting the spread of mature games to minors, and in turn the bad reputation of the internet and gaming in general.

Just a shame we can't govern the whole country and intern everyone into forced re-education/parenting classes/execution.

But that'd be a little harsh. Darn human rights courts.


[addsig]




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Re: Advertising games to inappropriate markets
Posted by SuperCrazy on Wed Nov 24th at 12:38am 2004


? quoting omegaslayer
I think that with society violence is just an everyday thing (especially in "blow 'em up" America). I find it very irresponsable that parents let their kids play voilent games. I was extrelely pissed off seeing a 12-14 year old waiting in line with his dad at 12:00 midnight for Halo 2. For one why is the kid out so late, and why is he playing a game like that?

You don't think a high school freshman can handle playing Halo 2 and being out at midnight?





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Re: Advertising games to inappropriate markets
Posted by Gwil on Wed Nov 24th at 12:43am 2004


I think the point he was making that by our own definition of morals the kid should be tucked up asleep, and not even thinking of Halo II.

But I dunno.

In fact, just ignore me *skulks off back to lair*
[addsig]




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Re: Advertising games to inappropriate markets
Posted by Orpheus on Wed Nov 24th at 12:44am 2004


? quoting Gwil

I know for a fact Orpheus, if he doesn't mind me saying, uses his discretion toward gaming and media sources with his kids, and that's responsible parenting. The blame should not fall on the child, or the state control - it's all about the parents morals, and how much of an interest they take in their childs life.

my children are not permitted to play any games i do not approve of, so far we have not found one.

the point is though, my children understand real vs. gaming. i dunno if there truly is any other point to be made, but i feel this one should be most important if there is another reason.

my wife and i decided before we began a family that if the child were old enough to ask, they deserved an honest answer, one dependent on the age of the child of course. we are not going to describe how many strokes it takes to achieve orgasm for instance, but we will describe wombs and its roll in child birth.

anywho's, i have noticed a distinct lack in parenting in regards to what children learn from the parent. the very person who should govern the childs knowledge is slipping on the job. the child has no recourse but to seek alternate input, usually from peers.

anywho's i feel a child can play any game out there with the proper preparations mentally in place... if a child knows a head shot kills in real life and be made to understand exactly how damned long dead lasts, thats all they need to know to be able to function as a person.

/ 2 cents

[addsig]




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Re: Advertising games to inappropriate markets
Posted by Gwil on Wed Nov 24th at 12:47am 2004


? quote:
? quoting Gwil

I know for a fact Orpheus, if he doesn't mind me saying, uses his discretion toward gaming and media sources with his kids, and that's responsible parenting. The blame should not fall on the child, or the state control - it's all about the parents morals, and how much of an interest they take in their childs life.

my children are not permitted to play any games i do not approve of, so far we have not found one.

the point is though, my children understand real vs. gaming. i dunno if there truly is any other point to be made, but i feel this one should be most important if there is another reason.

my wife and i decided before we began a family that if the child were old enough to ask, they deserved an honest answer, one dependent on the age of the child of course. we are not going to describe how many strokes it takes to achieve orgasm for instance, but we will describe wombs and its roll in child birth.

anywho's, i have noticed a distinct lack in parenting in regards to what children learn from the parent. the very person who should govern the childs knowledge is slipping on the job. the child has no recourse but to seek alternate input, usually from peers.

anywho's i feel a child can play any game out there with the proper preparations mentally in place... if a child knows a head shot kills in real life and be made to understand exactly how damned long dead lasts, thats all they need to know to be able to function as a person.

/ 2 cents



Exactly - and I feel, despite our never ending tit for tat wars Orph, that you are a good parent. It is about right and wrong, reality and fiction. That all comes through attention and treating the kid as part of the family - not just an addon to the "unit" (ie car, house, 2nd car, new kitchen, child, patio, barbecue, holiday, child).

I could span on a much wider rant about society as a whole and its deeply flawed values, but i'll spare everyone the reading effort
[addsig]





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